About this Event

The Public Relations Association of Sri Lanka and The School of Communication and Reputation presents, "Unlocking the Power of AI."

A hands-on workshop exclusive for PR and communications professionals with Hemant Gaule.

Key Takeaways

• AI for PR & Communications – How AI can elevate your strategies.
• Generative AI in Action – What it can and can’t do, and how to use it efficiently.
• Hands-on Simulations – Practical exercises for campaign research, content creation, and automation.
• Ethical Considerations – Addressing data privacy, plagiarism, and AI's impact on skills.

About Hemant Gaule

Hemant Gaule, Dean of the School of Communication and Reputation, is an expert in education, AI, and behavioural psychology. A co-founder of both the School of Communication & Reputation and Citizens of Accountable Governance, he has trained over 2,000 communications professionals and 200 students in the power of AI.

The PRASL Masterclass will take place over four in-person sessions, each with a maximum of 30 participants to ensure focused, interactive learning.

???? Venue: Eiger Room, NH Collection Colombo

????️ Dates: June 5 & 6, 2025

????️ Session Times:

Morning: 8:30 AM – 12:30 PM

Afternoon: 2:00 PM – 6:00 PM

We’ve kept the sessions small on purpose — to give everyone the space to ask, try, and learn meaningfully